Few professions blend the fun, flexibility, and choices a digital marketing career provides. Digital marketers are in great demand that they often earn a healthy paycheck. This article explores what digital marketing is, the benefits of being a digital marketing pro, the different specialties, how much it pays, and how to get training to kick off your career.
What is Digital Marketing?
Digital marketing evolved from traditional marketing and uses digital media to sell consumers products and services. It includes using websites, mobile devices, social media, search engines, and other channels.
Organizations used to reach audiences through print, television, and radio. While these vehicles are still in use, the Internet’s phenomenal growth changed how consumers get information. Businesses, government agencies, charities, hospitals, universities, and other organizations need intelligent, creative, and energetic digital marketing pros. Digital marketers can keep up with ever-shifting technologies and platforms to reach consumers.
Digital Marketing Specialties
Digital marketing embraces a variety of specialties. Specializing in more than one will only improve your marketability and earning power. These jobs include:
1) Search engine optimization (SEO)
2) Search engine marketing (SEM)
3) Social media
5) Email marketing
6) Web development and design
7) Copywriting and editing
9) Business/marketing strategy
10) Video/audio production
11) Interactive technology (such as AI)
12) Mobile marketing
13) Marketing automation
14) Content management and curation
The Benefits of Becoming a Digital Marketer
1) Digital marketers are in demand
Jobs are a lot easier to find when there’s huge demand. LinkedIn reported that Digital Marketing Specialist” is one of the top 10 most in-demand jobs, with 860,000 job openings. Employers are looking for workers with expertise in social media, content strategy, SEO, analytics, and other disciplines. There’s a supply and demand issue: LinkedIn revealed a shortage of about 230,000 digital marketing professionals in major U.S. cities.
2) It’s a fun job
Digital marketing can be a pretty fun gig. Marketing work offers frequent changes, exciting campaigns, social media outreach, and working with creative, interesting people. Digital marketers ply their craft in trendy ad agencies and buttoned-down financial institutions. Every organization needs digital marketing expertise, so candidates can choose where they want to work
3) Flexible working arrangements
In today’s hybrid workplace, finding a job that allows remote work and a flexible schedule is relatively easy. More companies are offering flexible, remote working arrangements to compete for talent. Because the nature of the job is digital, professionals can collaborate and work from anywhere. It won’t be the case at every organization, but if flexibility and remote work are primary considerations for a candidate, there’s a good fit out there.
4) Freelancing is an option
Hanging up your shingle and working for yourself can be profitable and fulfilling. Because the demand for digital marketers is so high, companies retain contractors and freelancers to fill their needs. Provided you have the talent, skills, and training, you can work for many different clients, set your own hours, and earn a good living.
5) Digital marketing pays well
Entry-level digital marketing professionals can earn decent salaries. Indeed.com lists an average base salary of $60,287, and Glassdoor estimates an average salary of $56,640 per year. Naturally, it depends on the city and company doing the hiring. For example, the average base salary for an entry-level digital marketing professional in New York City is $77,547, in San Diego, $73,207, and Houston, $56,672.
Digital Marketing Salaries by Title
Salary ranges can vary due to many variables, such as your experience level, education, certifications, different skills, the type of industry, and location. Here are some general digital marketing positions:
Digital Marketing Analyst I Salary
A Digital Marketing Analyst I, also known as an entry-level digital marketing analyst, works to develop and execute marketing strategies that engage and attract customers to an organization’s website or other online platforms. They support the development of e-marketing content and promote products or services online. They use online statistics to help boost marketing performance. This position may require a bachelor’s degree and reports to a manager. The position requires 0-to-2 years of experience.
A Digital Marketing Analyst I’s average salary is $57,741, according to Salary.com. The salary range is between $52,371 and $64,410.
Digital Marketing Analyst II Salary
A Digital Marketing Analyst II, also known as an Intermediate Digital Marketing Analyst or Internet Marketing Analyst II, is exposed to more complex digital marketing tasks. They also help develop and implement digital marketing strategies to attract customers to an organization’s website. They also promote an entity’s online presence and promote products and services. They can analyze online statistics and identify how to optimize online marketing performance. A Digital Marketing Analyst II will develop e-marketing content and utilize sales channels. They generally have a bachelor’s degree and report to a manager. The position requires 2-to-4 years’ experience.
A Digital Marketing Analyst II’s average salary is $72,641, according to Salary.com. The salary range is between $65,886 and $81,031.
Digital Marketing Analyst III Salary
A Digital Marketing Analyst Ill, also known as a Senior Digital Marketing Analyst, ensures that strategies advance company sales and online goals. They develop marketing strategies to attract consumers, work to maximize a company’s online presence, and promote online products and services. This position can analyze online statistics and identify the best practices to optimize online marketing performance. They lead the development of e-marketing content and the exploration of sales channels. This position requires a bachelor’s degree and typically reports to a manager. A Digital Marketing Analyst Ill requires 4-to-7 years of related experience.
A Digital Marketing Analyst III’s average salary is $91,379, according to Salary.com. The salary range is between $82,407 and $101,380.
Digital Marketing Supervisor Salary
A Digital Marketing Supervisor, also known as an Internet Marketing Supervisor, implements marketing strategies to attract customers to the company website, boosts its online presence, and promotes online products and services. This position uses marketing strategies to meet company goals. Digital Marketing Supervisors also can analyze online statistics and identify best practices to enhance the organization’s online performance. This person supervises a staff of junior digital marketing staff and has some authority over personnel. A bachelor’s degree is required, and the position generally reports to a manager. A Digital Marketing Supervisor usually requires three-to-five years of experience.
The average Digital Marketing Supervisor’s salary in the United States is $101,134, according to Salary.com. The salary range is between $91,055 and $111,697.
Digital Marketing Manager Salary
A Digital Marketing Manager, also known as a Digital Customer Acquisition Manager or Internet Marketing Manager, oversees a team of digital marketing professionals. A Digital Marketing Manager has extensive knowledge of the digital marketing function and department processes, and meets company goals within approved budgets. The position has full personnel authority. A bachelor’s degree is required, and the position generally reports to a department head. The position requires five years of experience and one-to-three years of supervisory experience.
The average Digital Marketing Manager’s salary in the United States is $120,443, according to Salary.com. The salary range is between $104,086 and $136,349.
Digital Marketing Director Salary
A Digital Marketing Director, also known as a Digital Customer Acquisition Director or Internet Marketing Director, directs and controls the digital marketing department. The Director develops marketing plans to enhance an organization’s online presence and maximizes the online sales of products or services. This position reviews online statistics, changes in the marketplace, and oversees all e-marketing content. The position requires a bachelor’s degree and reports to top management. The position requires five years of managerial experience.
The average Digital Marketing Director’s salary in the United States is $181,167, according to Salary.com. The salary range is between $158,704 and $205,289.
Get Digital Marketing Training
A smart step in your digital marketing career is to enroll in Digital Marketing Certification. This flexible, online course provides all the essential tools a digital marketing pro needs to get started in the business.
In addition to learning digital marketing fundamentals, participants gain a grasp of web analytics, social media marketing, search engine optimization (SEO), search engine marketing (SEM), content marketing, email marketing, mobile marketing, and conversion optimization. The course also covers using tools like Google Analytics, Ahrefs, Semrush, Similarweb, Mozbar, YouTube Analytics, and Keyword Planner.
The course content is engaging and blends online videos, live virtual classes, hands-on projects, and help from knowledgeable professionals. With access to mentoring sessions, students receive a high-engagement learning experience and learn real-world applications. Getting a UMass Amherst Digital Marketing Bootcamp certification is a great way to enter the profession with confidence. Get started today.