Home » Free Resources » »

26 Must-Have Digital Marketing Tools and Applications

digital marketing tools

In the fast-paced world of digital marketing, having the right tools and apps at your fingertips can mean the difference between success and failure. Whether you’re a seasoned pro or just starting, keeping up with the latest technologies and trends can be overwhelming. But fear not, because we’ve researched for you!

In this article, we’ve compiled a list of 26 must-have digital marketing apps and tools that will help you streamline your workflow, boost your productivity, and ultimately drive more results for your business. From social media management to SEO optimization, we’ve got you covered. So buckle up and prepare to take your digital marketing game to the next level!

Best Digital Marketing Tools Broken Down By Strategy

Digital marketing is an ever-evolving landscape, and businesses need to have a range of strategies in place to succeed. Here are some of the major strategies and the online marketing tools associated with these, which we will discuss in this article:

  • Social marketing tools are essential for managing a business’s social media presence and engaging with customers
  • Email marketing tools allow businesses to create personalized and effective email campaigns to reach their target audience
  • Conversion optimization tools help businesses optimize their website to increase conversion rates and generate more leads
  • Lead enrichment tools are critical for identifying and nurturing leads effectively
  • Landing page and lead capture tools help businesses create effective landing pages to convert visitors into customers
  • Graphic content tools enable businesses to create visually appealing content to attract and engage their audience
  • Content marketing tools help businesses create and distribute high-quality content that resonates with their target audience
  • Paid search and social tools can help businesses create and execute effective paid marketing campaigns

A comprehensive range of digital strategies and internet marketing tools are essential for businesses looking to succeed today.

Let’s take a detailed look at the most popular online marketing tools in use per each facet of digital marketing.

Social Media Online Marketing Tools

In today’s digital age, social marketing tools have become vital to any successful social media strategy. These software applications provide businesses and marketers with a host of features that help them streamline their social media presence. From scheduling and publishing content to tracking performance metrics, social marketing tools are designed to simplify the social media management process.


SkedSocial is a powerful social media marketing tool that simplifies managing multiple accounts across various platforms. With SkedSocial, you can easily plan, schedule, and publish content to Instagram, Facebook, Twitter, LinkedIn, TikTok, and Snapchat from one platform. The tool also offers an auto-scheduling feature for Instagram Stories and Carousels, taking the hassle out of managing social media on weekends and evenings.


Falcon.io is a robust social media marketing tool that offers comprehensive content management and scheduling features, making it an ideal choice for businesses and marketers with a multi-channel social media strategy. The tool has recently partnered with Brandwatch to introduce a social listening tool that utilizes digital consumer intelligence, further enhancing the platform’s capabilities. With Falcon.io, users can streamline their social media workflows, monitor brand mentions, and analyze performance metrics from one central hub. As the platform continues to evolve, it remains a key player in the world of social media marketing.


Hashtagify.me is another tool for social media marketing tool designed to help businesses and marketers improve their hashtag strategies on Twitter. It enables users to quickly identify the best hashtags to reach their target audience and receive custom hashtag suggestions. Additionally, Hashtagify.me provides marketers with insights into their branded hashtags’ performance and allows them to monitor Twitter influencers in their industry. With these features, businesses and marketers can improve their social media strategies and drive more engagement on the platform.

Email-related Digital Marketing Tools

Email marketing tools are a vital component of any digital marketing strategy. With these tools, businesses can create, send, and track targeted email campaigns to reach their audience and drive conversions. Whether you’re looking to promote a new product, nurture leads, or stay in touch with customers, email marketing tools make it easy to design and send personalized messages that resonate with your audience.

Campaign Monitor

Campaign Monitor is a popular email marketing tool that enables businesses and marketers to capture and manage email data, design and send e-newsletters, and automate email journeys. The tool also features a Link Review tool that automatically checks email hyperlinks for any broken or outdated links that need fixing. With these features, Campaign Monitor simplifies email campaign management, reduces manual work, and improves email campaign effectiveness, making it a valuable asset for any digital marketing strategy.


Mailchimp is a comprehensive marketing tool offering various features to help businesses and marketers manage their email campaigns. With Mailchimp, users can create custom email templates, automate their email campaigns, and manage their mailing lists. The platform also offers social media advertising, landing page creation, and audience insights to optimize digital marketing efforts. By leveraging these features, businesses and marketers can improve their email campaigns’ effectiveness and increase customer engagement, ultimately driving their marketing goals forward.


HubSpot offers a robust suite of email and digital marketing tools, including customizable email templates, automated email campaigns, and advanced email analytics. With HubSpot, businesses can streamline their email marketing efforts and create targeted, personalized email campaigns to engage their audience and drive conversions. The platform also offers content creation and curation tools, social media scheduling, and performance analytics to help optimize digital marketing efforts. Overall, HubSpot is a comprehensive tool offering a suite of online marketing tools to help businesses achieve their goals.

Conversion Optimization: Digital Marketing Tools

Conversion optimization tools are a powerful way for businesses to increase their online sales and lead generation. These tools analyze website visitor behavior and provide insights into what is working and what isn’t. By optimizing elements such as page layouts, calls-to-action, and copy, businesses can improve their conversion rates and achieve better results from their digital marketing efforts.


HelloBar is a powerful conversion optimization tool that allows businesses to turn website visitors into customers. With its customizable and compatible pop-ups, HelloBar helps reduce guesswork and narrow down high-converting call-to-action. The tool offers A/B testing and precise visual data through analytics tools like HelloBar Elementor, allowing businesses to optimize their website’s performance. Moreover, HelloBar’s straightforward interface and free starter plan make it easy for companies to install and integrate the tool with WordPress, Wix, and Shopify websites.


Hotjar is a powerful heat mapping digital marketing tool that allows businesses to understand their customers’ journey and workflow. By chipping into websites and providing a visual representation of user behavior in the form of colors, Hotjar helps businesses recalibrate their websites for optimal engagement and conversions. The tool is easy to use, even for non-technical users, and offers a user-friendly interface and various freemium options. Additionally, Hotjar allows users to fast-forward user sessions up to 4x, reducing wait times significantly. However, one limitation of the tool is that it does not offer the option to download recordings, which is incompatible with Google Analytics.


Proof is a conversion optimization tool that applies the concept of social proof to the web. It takes advantage of the psychological phenomenon that our behavior is influenced by other people’s actions, attitudes, and beliefs and applies it to online marketing. Displaying recent activity notifications of other users on your site creates a fear of missing out and encourages visitors to convert. This software is easy to install and can help boost your conversion rate on various site pages.

Online Marketing Tools for Lead Enrichment

Lead enrichment tools are software solutions that help businesses collect and enhance information about potential customers or leads. These tools typically use a variety of data sources, such as social media, online directories, and public records, to create detailed profiles of leads, including contact information, job titles, company information, and more.


Snov.io is a comprehensive CRM tool that offers contact management, cold outreach features, and data enrichment capabilities through its API. By simply entering a prospect’s email address, the API can integrate with your platform and provide detailed lead profiles. Snov.io also includes lead generation, email verification, and email sending functions available via API. However, it is essential to note that Snov.io’s lead enrichment tool provides limited information, focusing mainly on emails and email-related data.


InsideView is a B2B data and intelligence online marketing tool designed to optimize revenue and keep CRM data clean. Its lead enrichment feature allows for detailed information to be integrated with your CRM platform. InsideView’s database is specifically tailored for sales and marketing leads, and the tool is known for its simple navigation and fast data retrieval. In addition to data enhancement, InsideView provides options for market segmentation, planning, and sales acceleration.


BeenVerified is a user-friendly data enrichment tool that provides enriched data and lead generation capabilities. With the simple input of a person’s first and last name and location, the tool can collect a range of information, including reverse phone lookup, email lookup, address lookup, username search, vehicle lookup, unclaimed money data, property records, and more. Overall, BeenVerified is an accessible, comprehensive tool for lead enrichment and data collection.

Landing Page and Lead Capture Tools for DM

Looking to create an effective landing page and capture leads from it? Consider using landing pages and lead capture tools! These software solutions offer a variety of features, including drag-and-drop editors, customizable templates, A/B testing, lead capture forms, pop-ups, and analytics.

Swipe Pages

Swipe Pages is an affordable and easy-to-use landing page builder that offers lightning-fast, mobile-optimized AMP pages without requiring any coding skills. With tools such as A/B split testing, dynamic text replacement, multi-step forms, Google Analytics & Facebook Pixel integrations, and responsive breakpoints, Swipe Pages can help you create landing pages that drive visitors to take action and boost your bottom line. With 40+ high-converting templates, 80+ pre-built blocks, and a range of features, Swipe Pages is an excellent option for marketers and entrepreneurs.


Unbounce is an advanced landing page builder with a steep learning curve but a strong focus on conversions. It offers over 100 AI-powered templates, A/B split testing, and dynamic text replacement. Unbounce’s Smart Traffic feature sends visitors to the landing page most likely to convert, making it an excellent tool for experienced marketers. Unbounce integrates with popular analytics, CRM, and email tools but requires coding skills for some features. It’s not beginner-friendly, but its features and fast page load speeds make it a solid choice for experienced marketers.


Jotform is a drag-and-drop form builder with thousands of templates, making it easy to build lead capture forms. It has a wide range of lead form templates that can assist startups and small businesses with qualified leads and help classify and organize information about each prospect in your sales pipeline. Jotform integrates with a variety of CRM systems, project management software, email marketing tools, and more, making it easy to build an efficient and sustainable lead workflow.

Graphic and Content Digital Media Marketing Tools

Let’s make a visual feast with graphic content tools! These fantastic tools can take your content to the next level, making it more engaging, interesting, and informative. With these tools, you can create stunning graphics, diagrams, charts, and other visual elements that will grab your audience’s attention and keep them returning for more.


Creatopy, formerly known as Bannersnack, is a graphic content creator tool that focuses on providing features for marketers. The platform offers design sets and brand kits to help organize brand creatives and work seamlessly with fellow marketers. It is valuable for agencies that manage multiple clients or social accounts. Additionally, Creator’s ability to edit the same design across multiple formats with a single click is a huge time-saver. This graphic design tool is ideal for creating brand design kits and graphics collaboratively with your team.


Visme is a versatile graphic content tool perfect for creating eye-catching presentations and data visualizations. Focusing on infographics and new data, it is an ideal platform for anyone regularly publishing research on social media. Visme allows users to pull data from external sources, such as spreadsheets, making presentation creation a breeze.


Venngage is a graphic content creator tool that specializes in infographics. Its emphasis on data visualization allows for the easy import of spreadsheets and the customization of hundreds of chart configurations. With Venngage, you can create unique and professional infographics that fit your brand’s style. The platform comes with a vast library of built-in graphics to choose from, making the design process simple.

Online Marketing Tools for Content

In today’s digital world, content marketing tools are crucial to any successful marketing strategy. These tools help marketers and businesses streamline their content creation and distribution process. From ideation to distribution, these tools can save time and effort, increase efficiency, and improve the overall effectiveness of your content marketing efforts.

Google Analytics

Google Analytics is a staple in the world of content marketing, providing valuable insights into website traffic and user behavior. With the ability to track purchases, form submissions, and even behavioral events, this free tool is a must-have for any content marketer. Setting up your Google Analytics account and copying the code to your website is all it takes to track your data. By using Google Analytics, you can better understand your audience and how they interact with your website, allowing you to make data-driven decisions to improve your content marketing efforts.


WordPress is a leading content management system, providing marketers with the tools they need to create amazing blogs, websites, and other content. It offers easy-to-use publishing capabilities and powerful visitor tracking tools to optimize its marketing efforts. With a range of plugins, it is the perfect choice for anyone wanting to create content, blogs, and websites. Its user-friendly interface makes it an excellent choice for those new to content management systems.


Trello is a top-rated tool for content marketers. It provides users with boards to represent projects and cards to define tasks. It also has features boards to keep your work organized and track all the tracks and projects from a single dashboard. If you are using other software for other aspects of your marketing, it can be integrated easily into Trello to create the perfect tool to take your business to greater heights.

Paid Search and Social Tools

Paid search and social tools are becoming increasingly important in marketing efforts. Paid search and social media tools allow businesses to reach their target audiences more quickly and cost-effectively than ever before. Here are some of the PPC digital marketing tools to help you with it.


This is one of the most popular marketing tools that is offers many different functions. Semrush is an all-in-one platform designed to help businesses manage their online visibility and presence. With tools for search, content, social media, and market research, Semrush has over 800 million unique domains monitored for 142 geo databases, 43 trillion backlinks, and 21 billion keywords. It has over 55 products, tools, and add-ons across online visibility management, search content, paid search, etc.


Similarweb is an excellent tool for paid search and social media management. The platform offers Digital Marketing and Research Intelligence products that enable businesses to identify the best opportunities and potential threats in their market segment. Similarweb’s user-friendly tools allow businesses to benchmark their digital performance against competitors and industry leaders, analyze trends and consumer behavior, and gain insight into competitors’ online marketing strategies.


SpyFu is a powerful competitive intelligence tool for SEO and PPC suitable for small and mid-market segments. The tool provides insights into a domain’s keyword ranking, including the content that ranks and the ads it buys on Google. With SpyFu, users can research deep keywords and discover the domains that buy or rank for specific keywords. Users can also identify a domain’s strongest competitors and track their performance history. With its robust reporting features, SpyFu is ideal for businesses starting a campaign or those looking to improve their marketing strategy.


Buzzsumo is an online content marketing tool that allows users to analyze and research top-performing content in any industry or topic. It identifies trending topics and headlines generating the most buzz, giving marketers insights to create more engaging content. Buzzsumo also helps to find and connect with key influencers in the industry to grow business networks. Its advanced metrics and analytics enable marketers to measure content performance, identify gaps, and optimize strategies for better results. With these features, Buzzsumo is an effective and efficient content marketing tool for creating and sharing content that resonates with audiences.


Ahrefs is a comprehensive content marketing tool that allows users to research and analyze their competitors, perform keyword research, and track their website’s search engine optimization (SEO) performance. It provides valuable insights into competitor content and SEO strategies, helping marketers create better content and optimize their own websites. With Ahrefs, users can discover top-performing content, track rankings, and monitor backlinks. Ahrefs also has a powerful keyword research tool, helping marketers find keywords to optimize their content and improve search engine rankings.

Which Digital Marketing Tools Are Part Of Your Stack?

With rising competition, businesses must stay on top of their game, and digital marketing tools are the key to success. These tools unlock a world of possibilities, allowing businesses to analyze customer behavior, optimize campaigns, and automate processes.

By leveraging the power of data and technology, businesses can make informed decisions and deliver personalized content that engages their target audience. Digital and online marketing tools give businesses a competitive edge, helping them stay ahead of the curve and drive growth. They provide a window into the minds of customers, enabling businesses to tailor their marketing strategies to the right people at the right time.

Choosing the right digital marketing tools can take time and effort for businesses. Here are some tips on how to choose the right digital marketing tools for your business:

  • Identify your business needs and goals
  • Evaluate the tool’s capabilities and features
  • Consider the tool’s ease of use
  • Check for integration capabilities
  • Analyze the tool’s pricing

The right internet marketing tools can help businesses achieve their marketing goals and stay ahead of the competition. Researching and evaluating different tools is essential before making a final decision.

Learn Everything About Digital Marketing Tools & Trends

As you can see, many digital marketing tools are available to businesses, each with unique features and benefits to help achieve specific marketing objectives. Digital marketing managers must make the vital decision of choosing the right tools to accomplish their goals while staying within budget. However, with so many options, it can be overwhelming to determine which online marketing tools and skills are worth investing in.

That’s where an online Digital Marketing Bootcamp like the one Simplilearn delivers in collaboration with the University of Massachusetts can be valuable. This six-month program provides a comprehensive and practical approach to mastering the most in-demand digital marketing skills, including search engine optimization, mobile marketing, web analytics, and more.

With a certification from UMass Amherst and Simplilearn, this bootcamp offers a fast track to a successful career in digital marketing. Join the bootcamp and become a digital marketing specialist today!

Leave a Comment

Your email address will not be published.

Digital Marketing Resume

How To Write an Awesome Digital Marketing Resume

There is a huge demand for digital marketers, and that translates to intense competition for jobs. Learn how to write a killer digital marketing resume to stand out in the crowd.

Digital Marketing Bootcamp


6 months

Learning Format

Online Bootcamp

Program Benefits