Home » Free Resources » »

DMADV: Everything You Need to Know


Every business should have a streamlined strategy before launching a new service or product line. All stakeholders involved in the new project development must work in sync to deliver what will suffice your customers’ requirements. DMADV is a framework that allows you to manage such development processes seamlessly.

It is a part of the Six Sigma methodology, which ensures zero wastage of time and resources for businesses when implemented correctly. With DMADV Six Sigma, you can deploy efficient production strategies and improve the working process within the organization.

Whether you are a project leader working for a client or planning a new product, service, or process for your business, knowledge of DMADV will give you an added advantage. In this guide, we put the spotlight on the basics of DMADV for your easy understanding of this methodology. Let’s dive in!

What is DMADV?

DMADV is a Six Sigma framework used in new product/service/process designing. It is

also known as Design for Six Sigma (DFSS). It puts customers’ requirements on focus and makes your whole team ideate the right strategies in the first phase of development.

DMADV is the acronym for the 5 phases of product or service development, i.e., Define, Measure, Analysis, Design, and Verify.

You can rethink flawed processes, redesign problematic products, ensure all stakeholders are on the same page with an entirely new product or service, and more with DMADV.

Another similar Six Sigma process, ‘DMAIC,’ is available to improve an existing product or service quality. DMAIC stands for Define-Measure-Analyze-Improve-Control. After creating a product or service with DMADV analysis, you can use the DMAIC framework for further improvement with an extensive customer-centric approach.

What is DMADV Used for?

DMADV Six Sigma is used for redesigning or creating a new product or service. You can optimize your production per the client or customer requirements with DMADV tools. As mentioned, it involves five stages of a production process. We have explained the use of each stage in detail. Have a look.


In this phase, project managers discuss the goals and customer/client requirements for the product or service in this stage. The whole development process of the product depends on it. The team collects data from various sources like customer reviews, sales department, research information, and previously stored data to define the project details as accurately as possible. With all this information, the goal is to optimize the product design as the consumer wants and is willing to pay for it.


Once the project specifications are defined, the next step is to create nodes and collect data depending on them. That’s how you can construct a customer-defined specification list and ensure the product meets first-phase customer requirements. In this phase, a few characteristics are measured- customer-centric quality standards (CTQ), manufacturing capacity, risk assessments, and product capabilities. A DMADV-improved process or product will include all these measurements.


This step analyzes the projected product or service to find better strategies for attaining the objectives. You must detect the product and process flaws while analyzing and prototyping the improved one. All stakeholders perform in this stage. The production and testing teams evaluate the final product or service to provide a foundation for improvement. Then, the leaders use data to discover process adjustments that enhance product quality. Finally, the teams decide on the procedures and make modifications.


Once you have the complete analysis ready, use the findings to design your product, service, or process. You may perform several revisions of the analytical data to compare the new design to the required criteria. The test members of your team should next evaluate new designs’ taking client satisfaction as the benchmark. All the internal testing for necessary design modifications should be performed per the client’s needs.


Verifying consumer satisfaction is the fifth phase of DMADV. It ensures the product is developed while maintaining the required standard. You should keep integrating customer inputs and updating the product or service after launch to imply this verification stage correctly. No matter how often you need to verify your production, the end goal will always be a product that satisfies all client needs.

The Advantages of DMADV

The structured problem-solving methodology of DMADV Six Sigma has several advantages. Here is a list of them:

  • Customer-focused production: DMADV strongly emphasizes understanding and meeting customer needs throughout the design process. Hence, you can ensure your complete production process is consumer focused.
  • Systematic approach: The DMADV methodology provides a step-by-step process for developing new products or processes, which reduces the risk of missing key requirements. With such a systematic approach, all stakeholders can work together to produce results quickly.
  • Data-driven solutions: This framework relies heavily on data to guide decision-making throughout the design process. It leads to more objective-oriented and informed decisions.
  • Reduced waste and cost: By focusing on critical requirements and identifying unnecessary resource wastage, DMADV tools can help you increase efficiency and profitability.
  • Improved product quality: DMADV rigorously analyzes a product or service that helps you ensure the end result is high quality and meets customer expectations.
  • Competitive advantage: When you design a new product or service using DMADV, it gets automatically tested for customer satisfaction. This way, you get an edge over your competitors.
  • Continuous improvement: As DMADV allows you to rethink product designs, you can use it for continuous product/service improvement.

Examples of DMADV

DMADV is used widely for streamlined production across different industries. Here are a few examples of how the DMADV methodology shapes product, service, or process design in multiple sectors. Let’s take a look.

IndustryProduct/Process/ServiceRole of DMADV
HealthcareA hospital wants to improve the patient intake process to reduce wait times and increase patient satisfaction.DMADV defines the problem, measures the current process, analyzes the data, designs a new process that meets patient needs, and verifies it by testing with a small group of patients. This results in creating a process or service that meets patient requirements.
AutomotiveAn automobile manufacturer wants to develop a new fuel-efficient engine to meet stricter emissions standards.DMADV identifies the engine’s requirements, measures the technology’s current state, analyzes alternative engine designs, designs the new engine, and verifies the engine performance through testing. It results in a new engine design that meets the emissions standards and is more fuel-efficient.
Food and BeverageA snack company wants to create a new healthy snack that appeals to health-conscious consumers.DMADV finds out the target market and their preferences, measures the current market for healthy snacks, analyzes alternative ingredients and recipes, designs the new snack, and verifies its taste and nutritional value with focus groups. This way, a new healthy snack is produced that meets the preferences of the target market and is appealing to health-conscious consumers.
Information TechnologyA software company wants to develop a new application for managing customer data.The DMADV process marks the requirements for the application, measuring the current state of customer data management, analyzing alternative software designs, designing the new software, and verifying the software’s functionality through testing. Finally, the organization gets a new software application that efficiently manages customer data and is user-friendly.
RetailA retailer wants to develop a new inventory management system to reduce overstocking and understocking of products.Using DMADV tools, retailers can find out the actual requirements for the inventory management system, measure its current state, analyze alternative system designs, develop the new system, and verify its performance through testing. It allows the development of an inventory management system that optimizes different levels and reduces waste.

When to Use the DMADV Methodology?

DMADV Six Sigma is most useful when designing a new product or process that meets specific customer/client needs while ensuring zero wastage and streamlined production.

Here are some instances of its application:

  • New product development: While developing a new product that meets specific customer-defined requirements, DMADV can help you ensure the result is high quality and caters to all needs.
  • Process redesign: DMADV can help you identify faulty processes and redesign those as per consumer requirements. In this way, you can build a more effective and efficient product or service.
  • Regulatory compliance: An organization must comply with specific regulatory requirements, like environmental regulations or safety standards. DMADV can help you structure and implement a new process that meets those needs.
  • Competitive pressure: When you need to outperform your competitors, DMADV enables you to find out where they are lacking to serve the customers. You can integrate those processes into your business with a thorough DMADV analysis of consumers’ wants.
  • Quality improvement: If an organization wants to improve its existing products or services, DMADV can help ideate the ones of higher quality and better meet customer needs.

Get Online Six Sigma Training to Gain DMADV & Other Six Sigma Skills

Every detail mentioned above defines how DMADV can help you redesign existing products or services and create a new one after deciding its market fit. But, you must remember the use of DMADV will entirely depend on what industry you are serving and what product or service you want to develop. For example, the DMADV methodology is particularly useful in industries where innovation and quality are critical, such as healthcare, finance, and technology.

Whether you’re an aspiring Lean Six Sigma expert or want to learn how to improve organizational efficiency, you should know about DMADV. It’s a powerful and specialized methodology, and mastering it can set you apart from other Lean Six Sigma professionals and enhance your career prospects.

Online Six Sigma training will help you use DMADV like a pro and efficiently build new products or services. A Post Graduate Program in Lean Six Sigma is one such training offered by Simplilearn in collaboration with the University of Massachusetts. In this program, you’ll get an in-depth and comprehensive understanding of the principles, tools, and techniques of Lean Six Sigma and its applications in different industries. You will also get hands-on training and work on real-world projects, where you’ll learn to apply Lean Six Sigma concepts, tools, and techniques in a practical setting.

On completing the course, you’ll receive certification from the prestigious UMass Amherst, which will enhance your CV and make you valuable to your current or future employers.

Ready to become a Lean Six Sigma expert in six months? Enroll to get started!

Leave a Comment

Your email address will not be published.

Six Sigma Projects

A Guide to Six Sigma Projects

Originally developed for manufacturing processes, the Six Sigma methodology is now leveraged by companies in nearly all industries. In this article, we will share information about successful Six Sigma projects, methods, and more.

Quality Management Process

Quality Management Process: A Beginner’s Guide

Quality management has been booming recently due to its competitive advantage to organizations. The rise in the demand for professionals who are experts in the quality management process is a natural consequence.

Six Sigma Books

Six Sigma Books Worth Reading

This article highlights some of the best Six Sigma books available today and offers tips for Six Sigma preparation.

What is Lean Six Sigma Green Belt

What is Lean Six Sigma Green Belt?

Wondering “What is Lean Six Sigma Green Belt?” Read this guide to understand the role, benefits, and skills of this essential quality management certification.

Lean Six Sigma Certification


6 months

Learning Format

Online Bootcamp

Program Benefits